Built Pure

Like all the work we do, we started with research and client discussions to help us determine the essence of the business. For Built Pure, we uncovered that, fundamentally, their work is more about the people they do it for, rather than the buildings themselves.

With that in mind, we designed a bold and simple monogram constructed of sympathetic flowing curves from the  “B” and “P”. This was then combined with a uniquely handcrafted logotype with chamfered ascenders representing the structural framework so recognisable in the building industry.