Built Pure is a Brisbane-based construction firm specialising in building and construction in the residential sector.
They approached Grafix Garage to freshen up their core brand, and give it consistency across all marketing materials. It needed to be easily recognisable with clients and suppliers alike. Dealing primarily with architects and homeowners, Built Pure knew they were falling short with their old branding and website and it was time to build the business.
Like all the work we do, we started with research and client discussions to help us determine the essence of the business. For Built Pure, we uncovered that, fundamentally, their work is more about the people they do it for, rather than the buildings themselves.
With that in mind, we designed a bold and simple monogram constructed of sympathetic flowing curves from the “B” and “P”. This was then combined with a uniquely handcrafted logotype with chamfered ascenders representing the structural framework so recognisable in the building industry.