MOPOCO

MoPoCo

Power to the people

MoPoCo needed a unique identity – one that represented its modern dynamic approach to the energy market. Grafix Garage was tasked with creating a fresh and approachable brand identity, which would stand it apart from other more established industry players.

Keeping the brand “fresh and friendly” was of paramount importance to the stakeholders and part of that solution was the phonetics. The More Power Company, or MoPoCo needed to be subtly retained whilst still reading true and maintaining the impact of the abbreviated format.

Services
CREATE A DIGITAL ONLY LOGO
BRAND DESIGN
CUSTOM WORDMARK
TYPOGRAPHY
Location
BRISBANE CITY, QUEENSLAND

Once we settled on the best solution being a wordmark for legibility and recognition, the next step was to determine a vibrant and fresh colour palette to differentiate MoPoCo from its more traditional and "stodgy" competitors.

When creating a logo, one of our primary considerations is trademarking as a means of safeguarding a brand’s identity and one of the steps in this process is to create a custom font. Hand drawing a typeface ensures its uniqueness, and allows us the opportunity to construct the best result possible.



Enough about us...

6 / 170 Montague Road, South Brisbane