MoPoCo

MoPoCo needed a unique identity – one that represented its modern dynamic approach to the energy market. Grafix Garage was tasked with creating a fresh and approachable brand identity, which would stand it apart from other more established industry players.

Keeping the brand “fresh and friendly” was of paramount importance to the stakeholders and part of that solution was the phonetics. The More Power Company, or MoPoCo needed to be subtly retained whilst still reading true and maintaining the impact of the abbreviated format.