Performance Lab is a performance coaching business that focuses on the science of high performance to help people achieve their best work. Its branding and website design are critical in attracting potential clients who seek to improve their personal and professional performance.
The Performance Lab brand mark features a hexagon, which symbolizes the integration of science, performance, and change. The symbol is also well-known for its strength and three-dimensional shape, representing the multidimensional approach used by Performance Lab in improving clients’ lives at a molecular level. A subliminal connection to serotonin and dopamine, both neurotransmitters instumental in affecting growth and change.
The bold flourescent accent colour against charcoal hints at its sporting origins. The modern hues signify confidence, balance, stability and sophistication.
The website design is an essential element of Performance Lab's brand. It has been strategically designed to simplify the message and appeal to a wider range of clients seeking performance coaching services. The website has an intuitive design that is easy to navigate and understand.
The homepage provides an overview of the business, which includes the services available, the company's mission, and its approach. The website promotes comprehensive information on the science of high performance, what drives behaviour, and patterns of change. All these aspects are essential in helping prospective clients understand the value and approach used by Performance Lab in its service delivery.
The website's layout is clean and uncluttered, presenting a modern and professional image. The website’s content is easy to read and accessible to individuals with all levels of computing and technology expertise.
Grafix Garage ensured that Performance Labs range of services, including coaching, training, workshops, and speaking engagements were clearly evident throughout the site, giving information on what each service entails, and the value it brings to clients.