Creating something beautiful that the client absolutely loves is an extremely rewarding fringe benefit that comes from designing a memorable brand.
LiLa is a medical cosmetics practice created by two talented and dedicated professionals with a commitment to patient well being above all else. An eye for detail and a desire to provide the best service possible permeates every aspect of their business, from interior studio finishes to the brand identity design and printed stationery.
After the name LiLa was decided, four rough design concepts were presented to the client which were all met with resounding positivity, leaving the difficult task of choosing the final logotype.
Once the preferred option was chosen it was refined to a finished stage and a prototype logo was created. This stage also includes brand design elements such as a complimentary colour palette which helps support and reinforce the brand design. Part of this design process is the application of all these disparate components into design "mockups". This helps us and the client visualise their new logo out in the wild and in action.
As is typical with the majority of the brand design projects undertaken by Grafix Garage, a Brand usage and style guide was created in conjunction with the brand collateral and logo files for digital and print reproduction.
Contributing to this project was a delight from start to finish and required the application of many varied graphic design disciplines. Crafting a custom wordmark requires attention to detail and meticulous construction as the only option.
All that remained from once all key items had been designed was the print management of the corporate stationery and window treatments.