LiLa Aesthetic Studio

After the name LiLa was decided, four rough design concepts were presented to the client which were all met with resounding positivity, leaving the difficult task of choosing the final logotype.

Once the preferred option has been chosen it is refined to a finished stage and a prototype logo is then created. This stage also includes brand design elements such as a complimentary colour palette which helps support and reinforce the brand design. Part of this design process is the application of all these disparate components into design "mockups". This helps us and the client visualise their new logo out in the wild and in action.

Contributing to this project was a delight from start to finish and required the application of many varied graphic design disciplines. Crafting a custom wordmark requires attention to detail and meticulous construction as the only option. 

All that remained from once all key items had been designed was the print management of the corporate stationery and window treatments.

Deliverables for LiLa Aesthetic Studio include: Logo, Brand design, branded elements, Brand strategy, Brand usage and style guide, Stationery items, Website Landing page, Print management.